This project is about challenging the existing societal norms regarding skin color, advocating for the acceptance and celebration of all skin tones. We believe in the intrinsic beauty and worth of every individual, irrespective of their skin color, and are dedicated to fostering a world where diversity is embraced and celebrated. As we believe that the skin-color should not be the metric of social status and acceptance, we strive to abolish the pseudo-standards set by society which are amplified by the capitalist industry of beauty.